{"product_id":"apple-iphone-15-pro-1","title":"Apple iPhone 15 pro","description":"\u003cp\u003eiPhone 15 Pro shows its intelligence at every turn, including its 6.1” advanced Super Retina XDR display with ProMotion.\u003c\/p\u003e\n\u003cp\u003eIt provides refresh rates of up 120Hz when graphical performance is a must. And when it’s not? It cuts back to reduce power demand to save battery life.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA17 Pro GPU\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMeet the A17 Pro chip. It delivers the best graphical performance to date, with accelerated ray tracing for the first time – the fastest on a smartphone!\u003c\/p\u003e\n\u003cp\u003eIt means greater graphical fluidity (more detailed environments and more realistic characters) with true-to-life lighting - for the most immersive experience.\u003c\/p\u003e\n\u003cp\u003eMetalFX Upscaling combines the GPU performance with the Neural Engine to produce this impressive graphical performance with less power.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e48MP Main Camera\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMake the most of 48 megapixels. The advanced quad-pixel sensor adapts to what’s in your viewfinder – leaving you with brilliantly detailed low-light photos.\u003c\/p\u003e\n\u003cp\u003eGet in even closer with the 2x Telephoto zoom. With Smart HDR, your subject and background are optimised for bright or uneven lighting. Never miss a detail.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHighest-Quality Smartphone Video\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShoot your masterpiece like a true director. iPhone 15 Pro’s cinematic mode shifts the focus automatically to the most important subject in a scene.\u003c\/p\u003e\n\u003cp\u003eWith the new 2x optical-quality zoom, it also gives you the freedom to master those tight close-up shots. Shooting on the move? Let Action mode steady those shaky handheld shots.\u003c\/p\u003e\n\u003cp\u003eThere’s now even more support for post-production visual effects and colour grading. Log encoding gives ProRes even more power, while Academy Color Encoding System (ACES) support is a smartphone first.\u003c\/p\u003e\n\u003cp\u003eIt also gives you the power to shoot immersive spatial videos, ready to be relived on your Apple Vision Pro.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePhotonic Engine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou’ll automatically get 24MP photos on your iPhone 15 Pro – even those everyday shots get added detail.\u003c\/p\u003e\n\u003cp\u003e The Photonic Engine combines the best pixels from a super-high-resolution image and another optimised for light capture.\u003c\/p\u003e\n\u003cp\u003e Supercharge your portrait and Live Photos game with pictures packing true-to-life colour, zero shutter lag and 2x better low-light performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAll-New Action Button\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Set a favourite action and push the button to launch it. Whether you want quick access to silent mode, translate or your camera – it’s convenience in a button.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBetter Battery Life\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Enjoy up to 23 hours of video playback – up to six hours more than on the iPhone 12 Pro.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUSB 3 Support\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWant faster file transfers? iPhone 15 Pro is the first iPhone to offer USB 3 Support – offering up to 20x faster file transfers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUSB-C Connector\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCharge your iPhone 15 Pro, MacBook or iPad with the same cable. 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