Money Guaranty

Same Day Payment

Book An Appointment

Bring Your Device To Us

Secure Data Removal

Your Data is Secure

Free Shippping & Returns

Ship To Us Quickly

Behind the Brand: Unraveling the Ownership of OnePlus

who owns oneplus

OnePlus, a company established in 2013, gained significant recognition in Asia before making a notable impact in the UK and Europe in 2019. This surge in popularity was primarily due to the OnePlus 6T, which captivated the UK market in 2019. 

Since then, the company has launched several new handset models. Explore the journey of OnePlus, including its origins, ownership, and movement into the realm of 5G technology in this article.

Who is OnePlus? Who owns OnePlus?

OnePlus, founded by CEO Pete Lau and co-founder Carl Pei, both hailing from China, was established on December 16, 2013. Pete Lau remained in China, working at Oppo, a company specializing in consumer electronics and mobile communications. 

On the other hand, Carl Pei moved to America during childhood and briefly worked at Nokia before returning to China to join Oppo. Their collaboration led to the creation of OnePlus, headquartered in Shenzhen, which now boasts over 700 employees and markets its smartphones globally.

The company witnessed remarkable financial growth in 2017, with its revenue soaring to over $1.4 billion, doubling from the previous year and signaling OnePlus’s escalating success. 

Interestingly, OnePlus operates under Oppo’s umbrella, a subsidiary of a larger tech empire, BBK Electronics. This structural hierarchy places BBK Electronics as the overarching owner of OnePlus and Oppo.

Who makes OnePlus Phones?

The manufacturing of OnePlus phones is likely to be closely integrated with the production processes and facilities of its parent company, BBK Electronics, and its related brands. 

This integration can include shared manufacturing facilities, supply chains, and technology resources. BBK Electronics’ extensive manufacturing capabilities, particularly in China, play a crucial role in producing OnePlus devices, ensuring efficiency and quality control in the manufacturing process.

Who’s BBK Electronics?

BBK Electronics, a company with expertise in various electronic products like smartphones, MP3 players, digital cameras, and televisions, encompasses four major smartphone brands: OnePlus, Oppo, Vivo, and Realme. 

2017 BBK Electronics became the third-largest smartphone manufacturer globally, shipping 199.3 million handsets. This figure places it just behind Apple, which shipped slightly more at 215.8 million units, and Samsung, the market leader with 317.7 million shipments.

What is Oxygen OS?

OnePlus smartphones operate on Android, but they feature a distinct variation of the Android operating system known as Oxygen OS. Oxygen OS maintains the core attributes of Android, incorporating all its prime features. For instance, the most recent version of Oxygen OS is built upon Android 9.0, also known as Android Pie.

This customized version includes functionalities like Do Not Disturb mode, support for gesture navigation, and an adaptive battery feature. However, what sets Oxygen OS apart is its exclusive user interface, designed to enhance the overall experience for OnePlus users. 

It gives them a unique and tailored experience that differentiates OnePlus devices from other Android smartphones.

OnePlus and 5G

OnePlus distinguished itself as one of the pioneering smartphone brands to launch a 5G-capable handset, aligning with the global emergence of 5G technology. 

The fifth generation of mobile networks, 5G, initially debuted in late 2018, followed by a more extensive global rollout in the middle of 2019.

In June 2019, OnePlus introduced the OnePlus 7 Pro 5G, marking its entry into the 5G arena. This model’s ability to connect to 5G networks meant it could leverage the numerous benefits of this advanced technology. 

5G vastly outperforms its predecessor, 4G, in several key areas. It is designed to significantly diminish latency, enhance network reliability, and deliver speeds up to 200 times faster than 4G, offering a substantially improved user experience regarding internet connectivity and data transmission.

What is OnePlus’s Business Model?

Alexander Osterwalder’s Business Model Canvas provides a structured reflection on how a company like OnePlus operates and creates value. 

It breaks down the business model into nine components, each highlighting a different aspect of the company’s strategy and operations. 

Let’s explore each component briefly as it relates to OnePlus.

1: Customer Segments

OnePlus targets tech-savvy consumers, especially those seeking high-performance smartphones at a relatively lower cost than other flagship models. They focus on younger demographics who value the latest technology trends and innovative features.

2: Value Propositions

OnePlus offers high-quality smartphones with top-tier specifications, often comparable to flagship models of more expensive brands. Their value lies in balancing performance, quality, and cost, appealing to consumers looking for premium devices without the premium price tag.

3: Channels

OnePlus utilizes a mix of online and offline channels. Initially, they relied heavily on online sales through their website and e-commerce platforms. Over time, they expanded to physical retail stores and partnerships with network carriers to reach a broader audience.

4: Customer Relationships

OnePlus emphasizes customer engagement and loyalty. They foster a community-driven approach, using forums and social media to interact with users, gather feedback, and provide customer support. This approach creates a strong brand community and a loyal customer base.

5: Revenue Streams

The primary revenue stream for OnePlus is the sale of smartphones. Additionally, they generate revenue by selling accessories and possibly through partnerships with other tech companies and mobile carriers.

6: Key Resources

OnePlus’s key resources include its technological expertise, innovative product design, strong brand, and strategic partnerships within the BBK Electronics group. Their research and development capabilities are crucial for maintaining a competitive edge.

7: Key Activities

The main activities involve product development, marketing, supply chain management, and maintaining customer relationships. Staying ahead in technology trends and managing efficient production is also critical.

8: Key Partnerships

OnePlus benefits from partnerships within the BBK Electronics family, such as shared manufacturing facilities and technology. Collaborations with mobile network operators and retailers are vital for distribution and marketing.

9: Cost Structure

Major costs for OnePlus include research and development, manufacturing, marketing, and distribution. As they focus on high-spec, low-cost devices, maintaining an efficient cost structure is essential to keep prices competitive while ensuring quality.

Final Thoughts

OnePlus, emerging as a disruptor in the smartphone industry, was founded by veterans Pete Lau and Carl Pei. Focusing on delivering high-quality, cost-effective smartphones, OnePlus carved a niche among tech-savvy consumers, mainly through the OnePlus One. 

Their success, underpinned by a strategic business model, incorporates strong customer engagement, innovative technology, and critical partnerships, positioning OnePlus as a significant player in the global smartphone market.

Leave a Comment

Your email address will not be published. Required fields are marked *